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2024

After the Korean War in 1953, it was crucial for people to overcome food shortage, coldness, and hunger. In a short period of time, the relationships between individuals relying on each other and uniting became the basis for achieving radical economic growth. This mutual assistance embodies a national characteristic, called ”Jeong“. Therefore, Choco Pie that launched in 1974 has become an icon of sharing warm emotions with ”Jeong“ that was a theme that appealed to everyone in South Korea.

Jeong is unseen, untouched, uncolored, unscented, and untasted. Then doesn't it mean it doesn't exit in the world?
However, it does exist, very dynamically.

What is marshmallow around me?

The INNER SPACES captured through hugs, shoulder to shoulder, and arm in arm reveals shapes more dynamic, organic and intriguing than I had imagined. We naturally take these gestures and share emotions, feeling “Jeong”. I imagined the endless emotions we feel and very abstract, based on the sensations and visualisations. Smooth and soft surface, fluffy and warm fur, and beautiful crystal-like forms created as if they were made by nature.